Brief:
Place Cherry Jam on the cocktail map in Stockport – a town more famous for its pubs – and drive footfall into venue.

‍Strategy:
Leverage founder Neil Garner’s national fame and credentials as 'The Cocktail Wizard' to launch the bar, and a new narrative linking the launch to Stockport’s finest cocktail export coming home.

Tactics:
Incredible asset creation and photography playing to the ‘cocktail wizard’ narrative to support storytelling and attract media, and the amplification of organic storytelling opportunities: the return of Britain’s Got Talent’s Neil Garner to Stockport and the launch of a 90’s themed menu.

Results:

• 16+ pieces of press coverage in week one of the campaign reaching 206k readers
• Full page profile piece in MEN