Brief:
Place The Hidden Sea wines at the epicentre of the plastic crisis conversation. With the bold, unrelenting ocean-saving brand, we planned and activated a simultaneous deep sea dive into the world’s Seven Seas to push the ocean waste plastic problem into news around the world.

Campaign: ‍
Developing a strong narrative, we recruited and  deployed a UK team of divers to form part of a 40-strong crew of divers around the world, plus a tribe of volunteer ocean lovers, to join dives to depths of 15+ meters across 7 time zones on World Ocean Day.

Supporting the development of the global media strategy and activating the stunt in the UK for national news, TV and broadcast channels, the campaign delivered a compelling, global, newsworthy stunt that snatched headlines and placed the brand at heart.

Results:

• 200+ pieces of news coverage
• 50,000 plastic bottles worth of waste removed from the ocean
• 8 national and global news
• 2 national broadcast interviews starring The Hidden Sea's co-founder
• 2 million+ reach via broadcast campaign