Brief: 

Capture the attention of global press and place The Hidden Sea at the forefront of the plastic crisis conversation.

Strategy:

Secure the interest of platinum press in the brand via a press trip to its plastic collection partners' operations in Jakarta, Indonesia, to drive world class levels of news with the brand at heart.

Focused on the global problem of plastic pollution and how The Hidden Sea is crusading for ocean health through its consumer promise.

Results:

• Secured the attendance of a senior news correspondent from Press Association plus the newswires most award winning videographer
• 200+ pieces of coverage including 12 national and global news articles
• A feature on the Mailonline, reaching 370 million + unique users around the world
• A full-page print piece in The Express appeared, plus an article on express.co.uk.
• Fully branded article on the Independent online
• A half page picture story in Evening Standard