Brief:
Launch a rolling, relentless consumer press office function for Kingsland Drinks focused on driving fame and supporting retail listings for its wine producer portfolio among top tier UK drinks writers, influencers and lifestyle press.

Strategic approach: ‍
Year round media relations programme plugging into key seasonal and consumer shopper moments placing brand and power of Kingsland Drinks as a force behind storytelling.

Activity included:

• Sampling and product placement programme  
• National drinks writer engagement
• Influencer programme
• Shareable content creation  
• News hacking
• News generation
• Webinars
• Tastings
• Events

Tactics:

• 30% uplift in consumer coverage YOY - bias towards consumer press