Brief:
Deliver a strategic, targeted and clear trade PR programme which:

• Builds Kingsland Drinks Group and its capabilities, portfolio of wines and spirits and services in line with business objectives
• Generates interest in Kingsland’s portfolio and brand partners from decision makers in the on and off trade
• Demands share of voice versus competitors

Campaign: ‍
Insights-led scope touching all points of the trade media mix and comprising:

• Proactive story writing and commentary
• Thought leadership
• Senior team profiling
• Partnerships
• News generation
• Features programme
• Social media content
• Trade advertising

Results: ‍

• 75% uplift in drinks industry trade press coverage YOY
• Development of company positioning in the press

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