Brief:
Drive further meaning and clarity through the brand’s purpose, ‘GIN. As It Should Be’ via repositioning the brand DNA and platform and developing messaging to feed all brand communications and audiences.

Detail:‍
Leaping from the brands’ DNA, helped to develop the brand's purpose, vision, mission and principles to in turn evolve Langley's key messages, visual ID, closely align to its audience, feed global markets and be the force behind meaningful brand comms and collateral creation.

Results:
A comprehensive global brand position including:

• Vision
• Mission
• Principles
• Consumer and audience analysis and ‘reasons to believe’
• Visual ID
• Brand guidelines
• Tone of Voice
• Key messages
• Asset creation