Brief:
Launch a new dive bar in Stockport to drive footfall but carve out the bar’s difference to what had gone before.

Strategy: ‍
Sniffing out the story, we launched Notion with its incredible cocktail menu but picked out two of its unique merits; 50p chicken wings and a first-to-UK rum.

Tactics:
Playing to local media’s love for a click bait foodie story we told Manchester press that the destination for incredible, hotter than hot wings for 50p are in…Stockport.

‍Results:

• 15+ pieces of press coverage in week one of the campaign
• 125,000+ people read the online stories
• 1.7k people shared the stories via social media