Brief:
Launch BuzzBallz Cocktails in the UK and support its expansion in the convenient sector and wholesale channel.

Strategy: ‍
Lean into volume sales in the US to showcase brand strength and use aggressive, targeted multichannel trade industry campaign using a measurable earned and owned media to draw and demand attention.

Tactics:
Hard and heavy-weight media strategy focused on proving opportunity and value.

• News
• Profiling
• Event amplification -tastings
• Features programme
• Trade media partnerships

‍Result: ‍

• 50+ pieces of coverage and content in 3 month campaign
• Campaign demanded and secured action from 4000 UK retailers