Brief:

Launch Manchester's first vegan pizza joint, and critically acclaimed Purezza's third restaurant restaurant, in the city and drive footfall in the first week week of opening.

Strategy:

Content led campaign leaning into 'first' accolade and engaging high reach influencers, press and media partners in the opening to secure 30+ guests on opening night, each charged with reviewing online and in social media.

Results:

• 30+ guests at a preview event to trial service and menu
• 45+ pieces of content and press delivered int he run up to launch
• Local media partnership delivered effectively driving 2000 entries into giveaways