Brief:
Build the presence of purpose-led Aussie wine brand, The Hidden Sea, from scratch among UK retailers to secure listings and engage consumers.

Strategic approach:
Lead with the brand’s purpose – to remove plastic from the ocean – to place it in front of movers, shakers, influencers and press.

We used a relentless stream of tactics to explode the brand in the uk:

• News
• Events
• Partnership development
• PR
• Sampling
• Awards
• Stunts
• Influencer outreach
• Celebrity engagement

Results:
1000+ pieces of coverage in 12 months plus a feature on Saturday Kitchen.