Brief:
Establish The Hidden Sea as a lifestyle brand capable of making the problem of plastic waste an aspirational cause to get behind.

Strategic approach:
Hosted an epic event at Australian House, the Australia High Commission, for eco-conscious celebrities, influencers and UK press with the promise of a party that saves the sea. Household name stars and influencers such as Strictly Star Katya Jones, Olympian Aimee Fuller, Made in Chelsea icons Ollie Locke and Sophie Hermann and Love Islander Laura Crane partied in the Great Hall along with 100+ guests who drove a pipeline and of content online and attracted paparazzi.

Results:

• 140 guests
• 240+ social posts
• PR reaching a total of over 25 million consumers